October 20, 2006

Red Espresso - The Espresso from Tea

Coffee? Tea? Or Both? – In an interesting mash-up, we find that a South African company is doing well with their Red Espresso, a tea based drink that extracts Rooibos tea much in the same way you extract espresso coffee; under high pressure with a small volume of water. Tea has long been talked about for its healthy properties, will this herbal tea espresso catch on for a new super healthy, super cool way to enjoy a bit of ~~coffee~~ tea shop culture?

The Red Espresso is the basis for many drinks including red cappuccinos, red lattes, fresh reds (Rooibos tea and fruit juice) and red shakes. According to red espresso Managing Director Peter Ethelston, “It’s not a traditional tea and it’s not coffee. In fact, red espresso straddles the two markets – offering a drink that has the sophistication of café culture combined with extraordinary health properties.”