November 21, 2006

Gingerbread Lattes at Dunkin Doughnuts

Dunkin Doughnuts has jumped on the holiday Latte bandwagon in a big way already this year with the introduction of the Gingerbread latte. While they may have started their trade on doughnuts, they sell a lot of coffee these days, and that includes fair trade espresso based drinks. This year they are firing up the Gingerbread Latte to welcome in the season. I haven't tried one, but judging from the rest of the line, I'll bet that it's sweet.

"Dunkin' Donuts offers consumers a wide selection of espresso-based beverages quickly and at a fairer price than the market average," said Joseph Scafido, Chief Creative and Innovation Officer, Dunkin' Brands. "Our consumers are increasingly turning to Dunkin' Donuts for our delicious, top-notch espresso-based beverages to charge them through their mornings and well into their busy day. The Gingerbread Latte is an example of the innovation that we continue to drive in this category to meet growing consumer demand for espresso-based beverages."

They are decidedly un-Starbucks, showing this off with a recent billboard that said "No Grande Egos" - taking a swipe at the upscale snootiness that some people associate with espresso.