December 1, 2006

Coke and Caribou Coffee to launch Ready to Drink Coffees in 2007

Coke announced a deal with Caribou Coffee in order to make new iced coffee drinks or the US market. The deal is expected to yield new drinks by next summer. If that's true, they had better already be working on some formulations, because in terms of launching products, 6 months is not a lot of time to get a new product out the door.

Coke makes a good deal of money in Japan on its coffee products. They typically find new formulations and push them to the public with the force of their distribution systems into vending machines that are all over the place. We'll see how they do in the US. Apparently the ready to drink coffee market has expanded 17% in the last four years in terms of volume and up 24% in terms of dollar sales.

Read More in: General News

Share this Article with others: Bookmark and Share

Related Articles:

Came straight to this page? Visit Single Serve Espresso for all the latest news.

Posted by Scott Martin at December 1, 2006 8:05 AM
Comments

Post a comment









Remember personal info?




Please enter the letter "l" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Email This Entry: Coke and Caribou Coffee to launch Ready to Drink Coffees in 2007
Email this entry to:


Your email address:


Message (optional):


Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz

Visit Single Serve Coffee

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Site Navigation

Visit our other properties at Blogpire.com!

Archives

FoodPire
This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 4.361
All items Copyright © 1999-2012 Blogpire Productions. Please read our Disclaimer and Privacy Policy