February 6, 2007

Starbucks and The Ethiopians - A Decent Alternative

roastmagazine.jpgI don’t know about you, but I have heard a lot about how Starbucks has been blocking the poor Ethiopian farmers from trade marking the names of their coffees, thus precluding them from making money. While that may sum up one lopsided version of the truth, I found a well-written view of what’s happening in Roast Magazine, by the editor Shanna Germain. I like the fact that she took a look at what was going on, and laid out what is a decent alternative that would actually have the Ethipian government registering Harrar and Sidamo as growing regions that would become certification marks and not Trademarks. She says, “Certification marks, such as Jamaican Blue Mountain and 100-percent Kona, identify the coffee’s source by indicating the nature and quality of the coffee and by affirming that the coffee has met certain standards. Geographic indications serve similar functions as trademarks by guaranteeing quality, identifying source and ideally increasing the value of the product.”

To me it seems like Starbucks and others are happy to pay living wages for quality coffee, and by doing so, they would qualify for a “Certification Mark” for these growing regions. Folks would not want to pay for licensing a “trademark” that they themselves had already put a lot of money behind to help establish on their own.

ReadMore at Roast Magazine

Read More in: General News

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Espresso for all the latest news.

Posted by Scott Martin at February 6, 2007 9:39 AM
Recent Comments

Post a comment

Remember personal info?

Please enter the letter "x" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email

Powered by FeedBlitz

Visit Single Serve Coffee

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments
Cinira Secco : Usei nas capsulas Capul´in ,gostei mas preciso saber como comprar read more
Dennis: Thanks read more
Bogiesan: That was May. This is December. read more
Terry Smith: do you have a refillable capsule for a Nescafe Dolce read more
Mike: This prime for an air lock worked perfectly. To avoid read more
Site Navigation

Visit our other properties at Blogpire.com!


This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 6.3.6
All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy