Happy Birthday Peet's

Peet's Coffee & Tea, kicked off its 41st Anniversary with two special signature blends, one of coffee and one of tea, available throughout its retail stores, home delivery service at http://www.peets.com and selected grocery stores nationwide, for the next eight weeks.

Customers can also purchase limited-edition commemorative merchandise and sampler gifts. Additional information is available online at http://www.peets.com, or by phone at 1-800-999-2132.

"Over the years, Peet's has maintained a rigorous commitment to offering handcrafted quality and freshness in every cup," said Pat O'Dea, Peet's president and CEO. "We are proud to celebrate our 41st year and continue to uphold our tradition of artisan roasting in small batches," he added.

Peet's 2007 Anniversary Blend Coffee
This year's Anniversary Blend coffee is inspired by two exotic East Africa coffees and a new arrival from Central America, combined with the strength of Papua New Guinea beans. It is a coffee in balance, with a satisfying mid- palate, a wealth of fruit and a brown sugar sweetness. "It is New Guinea that brings this together," said Doug Welsh, vice president, coffee, Peet's Coffee & Tea, Inc. "The smoothness of this classic, full and complete coffee does wonders in the blend, supporting the more aromatic coffees and rounding them out."

While not all New Guinea coffees have this quality, Welsh explains, there is an estate which consistently produces one of the most satisfying coffees -- Bunum-Wo, with whom Peet's has been doing business for more than 30 years.

Recently, Peet's partnered with the families of this isolated community to construct the Butterfly School, which now provides education and health
services to young children and the entire community on the estate. A portion of proceeds from this year's Anniversary Blend coffee will be donated to support the school and community.

Peet's 2007 Anniversary Breakfast Blend Tea
The foundation of this year's Anniversary Breakfast Blend tea is "Himalayan Orange," a brisk, floral, sweet and complex tea from the tea garden Jun Chiyabari, in the Dhankuta district of eastern Nepal. "Since this is Peet's first ever purchase of Nepal tea, we wanted to give it an extra measure of recognition," says Eliot Jordan, director of tea, Peet's Coffee and Tea, Inc. "The other teas in this blend, Hong Tao Mao Feng from China; and a pair of Sri Lanka teas from the Ratnapura district, combine with the Nepal tea to create a brewed cup with bright floral aromatics and brisk, tangy flavors with a lingering caramel sweetness," Jordan explained.

March 29, 2007

Happy Birthday Peet's