McDonald's To Expand Espresso Drinks Nationally
McDonald's is ready to pull an espresso for you; are you lovin' it? Apparetly enough people are in their test cities, as McDonald's is planning on bringing its espresso based drinks into national distribution.
"Consumer taste preferences in coffee have changed in recent years, largely because of the influence of coffee houses like Starbucks and Caribou Coffee," McD's Chief Marketing Officer Bill Lamar said. "Truly, anyone who's serving a contemporary cup of coffee is a competitor. We think where we're going with offering more espresso-based drinks will only enhance [the coffee experience], and make McDonald's a destination for coffee in the United States, with our customers," Lamar said.
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Posted by Scott Martin at March 5, 2007 7:18 AM