What is a Barista?
Krups sponsored a pretty funny little research project, as they asked in an online poll, “What is a barista?” The answers may surprise you:
One Third got it right and said that a barista is the person who crafts an excellent espresso drink.
11% reported it was a lawyer from England
7% thought it was someone who prepares alcoholic beverages
6% said it was a fashionable garment
1% reported that it was a person who loves burritos
And not surprisingly 41% said they did not know; probably those folks still drinking Maxwell House
Krups did this as part of their marketing campaign for the 2007 US Barista Championship that takes place in Long Beach California May 4-7. The winner gets $1,000 in cash and a trip to the World Barista Championship in Tokyo Japan.
More about the US Barista Championships
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Posted by Scott Martin at April 25, 2007 7:43 AM
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