April 25, 2007

What is a Barista?

Krups sponsored a pretty funny little research project, as they asked in an online poll, “What is a barista?” The answers may surprise you:

  • One Third got it right and said that a barista is the person who crafts an excellent espresso drink.
  • 11% reported it was a lawyer from England
  • 7% thought it was someone who prepares alcoholic beverages
  • 6% said it was a fashionable garment
  • 1% reported that it was a person who loves burritos
  • And not surprisingly 41% said they did not know; probably those folks still drinking Maxwell House

    Krups did this as part of their marketing campaign for the 2007 US Barista Championship that takes place in Long Beach California May 4-7. The winner gets $1,000 in cash and a trip to the World Barista Championship in Tokyo Japan.

    More about the US Barista Championships

    Read More in: General News

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    Posted by Scott Martin at April 25, 2007 7:43 AM
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