May 24, 2007

Terroir Coffee's George Howell Receives Better Coffee World Award

Good news for a local to these here parts..... The Specialty Coffee Association of Europe has just awarded the Better Coffee World Award to George Howell, founder and CEO of The George Howell Coffee Company. “US-based specialty coffee pioneer George Howell, was named the winner of the Better Coffee World Award, the association's highest honor.”

George proudly adds this to his other treasured prize, the Specialty Coffee Association of America Lifetime Achievement Award for his role in raising US specialty coffee quality standards as founder and CEO of the ground-breaking Coffee Connection. In 1999, after working as a consultant for the United Nations for two years, he conceived and co-founded the Cup of Excellence (with Susie Spindler, current executive director), the most prestigious and first-in-the-world coffee competition-internet auction. This program to identify and reward quality farmers is now working successfully in eight coffee producing countries. After leaving the Cup of Excellence in 2002 George founded the George Howell Coffee Company and its brand Terroir Coffee to further promote great farmers’ coffees directly to consumers.

If you haven't checked out his site, George has some great coffees, including a nice espressos.

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