The Starbucks Experience

You might be interested in how Starbucks can turn the ordinary experience into something extraordinary…. The Starbucks Experience (McGraw Hill, $21.95) by Joseph Michelli may just be able to tell you how. The author takes a look at how Starbucks designed the experience and how they replicated that experience across thousands of stores, and across dozens of cultures. If you have ever been to a Starbucks and seen their manuals, big black binders, then you’ll get an idea of how they do it at a store level. The book may just be worth checking out.

At Amazon

Read More in: General News

Related Articles:

• Dunkin Beats Starbucks? - Oct 29, 2008
• Artisan Espresso is Back - Oct 28, 2008
• You Know Espresso? - Win a Trip to NYC and more from Illy - Oct 21, 2008

Came straight to this page? Visit Single Serve Espresso for all the latest news.

Want to share this post with others? digg this and add to del.icio.us.

Posted by Scott Martin at May 2, 2007 7:44 AM