July 23, 2007

Starbucks and Hershey's Team Up

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Starbucks and Hershey’s are teaming up to create a high end chocolate offering that will be available in Starbucks (and other retail outlets) later this year. Not surprising that Hershey’s snuggled up next to Starbucks with Hershey's distribution capabilities, their knowledge of chocolate and their dire need for a palatable coffee inspired chocolate bar; my impressions were that their current iteration is terrible. Tastes like old oxidized coffee from a gas station mixed in with a decent chocolate bar.

Judging from Starbucks’ success in other foodie areas, namely ice cream, where they have had good success with Dryers making great tasting coffee inspired creations, my expectations are for grand products. I hope that Hershey’s doesn’t keep them grounded in mediocre bars, because with the Hershey’s knowledge, I would imagine great things could happen.

My current favorite coffee inspired bar is Endangered Species Chocolate Bars with bits of espresso beans mixed into the bar.

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Posted by Scott Martin at July 23, 2007 8:21 AM
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