Coke and Illy Ink Deal
Word out that Coke and Illy have inked a deal to develop coffee drinks. This on the heels of Coke and Caribou doing the same thing.... So, if you were keeping score, it's Pepsi and Starbucks peppering the market with cans of iced coffee, double shot espressos and those bottles of cold frappuccinos, while Coke has their Caribou coffee in test market. Hummmm, it looks like Coke hasn't figured out how to make their famous Georgia coffee business from Japan work here.
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Posted by Scott Martin at October 16, 2007 8:14 AM