A Billion Dollars in Them Thar McLattes
So the Golden Arches has been citing potential sales figures of $1 Billion for McLates, McEspressos, Mc Capps and McCrappy espresso based drinks, along with other bottle waters and assorted drinks. I was just saying last week how bad my McLate was, flat and lifeless, was probably another way to talk about it.
It sounds like they are happy to provide lower quality drinks than a place like Starbucks and feel there's some profit there; they already have a separate barista position in 800 restaurants across the country selling these things.
Somehow I find it ironic that HOward Schultz once aspired to be the "McDonalds of Espresso Drinks" in describing how he wanted to standardize the espresso experience... well there you go.
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Posted by Scott Martin at January 8, 2008 7:47 AM