Starbucks $1 Coffee and Free Refills
Apparently Starbucks is trying to get back to their small town coffee shop roots and getting a little competitive with other coffee outlets that are trying to steal some business by getting in the decent coffee game. Starbucks is offering in some Seattle locations $1 brewed coffee with free in-store refills. We'll see what happens, as Starbucks is claiming that this is not a new business model. After losing the focus on the consumer, maybe they are trying to find that magical brand-building experience again.
More at AP
Read More in: General News
Share this Article with others:
Came straight to this page? Visit Single Serve Espresso for all the latest news.
Posted by Scott Martin at January 23, 2008 10:05 PM