January 23, 2008

Starbucks $1 Coffee and Free Refills


Apparently Starbucks is trying to get back to their small town coffee shop roots and getting a little competitive with other coffee outlets that are trying to steal some business by getting in the decent coffee game. Starbucks is offering in some Seattle locations $1 brewed coffee with free in-store refills. We'll see what happens, as Starbucks is claiming that this is not a new business model. After losing the focus on the consumer, maybe they are trying to find that magical brand-building experience again.

More at AP

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Posted by Scott Martin at January 23, 2008 10:05 PM
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