January 31, 2008

Starbucks Slowing Growth - Closing 100 Stores

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Starbucks is slowing its growth by lowering the number of stores it plans on opening, while actually going to far as to close a few along the way. Closing the underperforming stores is expected to boost sales at other stores - assume these are close enough that people want to make the detour. In the end, the move seems symbolic, as the coffee giant is still planning on opening over 2,000 stores this year.

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Posted by Scott Martin at January 31, 2008 6:19 AM
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