February 15, 2008

Starbucks Testing the Clover

According to a recent Boomberg article, it sounds like Starbucks is looking to the $11,000 Clover brewing machine to help lift sales in its stores after founder Howard Schultz came back to the CEO post to help fix the sagging coffee giant.

In its hometown Seattle, Starbucks is testing a 12-ounce (360-milliliter) cup of ``fresh-pressed'' coffee at $2.50 each. The price is $2.25 in a Boston trial. Starbucks charges $1.55 for a regular brew. McDonald's Corp. has been stealing customers with $1.39 coffee and is challenging Starbucks by adding espresso counters. - Bloomberg

Well, we'll try to find out more since it's being tested in our own back yard.

Check out our story on the Clover, The Ultimate Single Serve Coffee Machine?, and a Trip Report on the Clover over at our Sister Site, SingleServeCoffee.com