April 3, 2008

WalMart Goes Fair Trade and Organic


Yup, it's true, WalMart has a new line of coffee coming out under the Sam's Choice label that will include Fair Trade, Organics and even a "Carbon Neutral" coffee. Now some cynics will say that they've just ruined the world (again) by getting consumers to consider this potentially bad coffee instead of a "Real" do-gooder quality coffee. I say good for them and good for us.

I am am pretty confident that I am not going to buy WalMart coffee anyway, but I would suspect that the growers who are getting paid extra from the world's largest retailer are pretty happy to put a little extra jingle in their pockets. Isn't that the goal of Fair Trade? The cynic in me that keeps me from heading off to WalMart on a daily basis says that WalMart will cut a deal and then force Fair Trade prices down in some kind of Every Day Low Prices scheme, but until I hear that, I am on board.

The other aspect is that this will hopefully get the average WalMart shopper paying attention to better coffee. Once they see the difference between the cheapest tin on the shelf and a bag of high quality arabica coffee, they might not want to go back. That puts them on the road to nirvana, or at least the road where life may be a little bit better because they can appreciate some of the wonderful flavor discoveries in a cup of coffee instead of their usual "Hot-Brown" cup every morning.


Read More in: General News

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Espresso for all the latest news.

Posted by Scott Martin at April 3, 2008 7:02 AM
Recent Comments

Post a comment

Remember personal info?

Please enter the letter "o" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email

Powered by FeedBlitz

Visit Single Serve Coffee

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments
Cinira Secco : Usei nas capsulas CapulĀ“in ,gostei mas preciso saber como comprar read more
Dennis: Thanks read more
Bogiesan: That was May. This is December. read more
Terry Smith: do you have a refillable capsule for a Nescafe Dolce read more
Mike: This prime for an air lock worked perfectly. To avoid read more
Site Navigation

Visit our other properties at Blogpire.com!


This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 6.2.4
All items Copyright © 1999-2016 Blogpire Productions. Please read our Disclaimer and Privacy Policy