Monster Energy Drinks; Java Line - Yawn

Saw these and I had to try a few out. Monster Energy Drinks has a new line of Coffee inspired drinks out that follow the Monster tradition of juicing up your life with caffeine and a whole bunch of other energy enhancing stuff that is supposed to rock your world.
I picked up two to try out and see what the deal was: Loca Moca and Big Black.
On the can, they say "Enough with the coffeehouse BS Already!" clearly trying to distance themselves from either the Starbucks Double Shot that we all know and the big fluffy drinks that make the Starbucks experience either a good one for you or a gut wrenching experience.
Missed on Flavor - Both the Loca Moca and the Big Black were barely drinkable. The upfront flavor was decent for both, but finished with the classic bitter flavor that was a real turn off and a waste of the $2.69. I should have grabbed a couple of Double Shots on the shelf above these and walked away a happy man.
Missed on Energy - I have to say that when they said "Java Monster - half the caffeine and twice the Buzz" I was also a bit disappointed; I downed one of these and 15 minutes later took a nap I was still so tired. Sorry Monster; way too tame.
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Posted by Scott Martin at May 27, 2008 8:09 AM