June 24, 2008

Starbucks Cutting Back on Lighter Roast

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Starbucks is potentially hitting more trouble in the middle of their turnaround. Their recently launched lighter tasting roast, Pike Place Roast, is apparently being phased out or cut back on in some locations. The new roast, just launched this past April, is not being brewed in the afternoons to save on waste at these locations that don't get the traffic that they need to run through the stuff. I guess the loyals want the bolder tasting blends and this is the classic struggle to grow your business. Please and keep your loyal customers or try to gain new ones; sometimes you can do it without pissing one or the other off, and sometimes you can't.


Via WSJ

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Posted by Scott Martin at June 24, 2008 7:48 AM
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