Dunkin Beats Starbucks?
I dropped into Dunks the other day and saw this little ad on the door pushing the Dunkin Beat Starbucks website. First McDonalds and now Dunks. I guess it's tough being the market leader as everyone wants to pick you off.
It's all about flavor preference and anyone who remembers the Coke vs New Coke taste test debacle where New Coke won in Taste Tests, but no one really wanted to drink it, will know that Taste Tests don't always make for a market winner.
My hunch is that Starbucks will still be a great place to go for corporate good quality espresso drinks and Dunks is going to be well known for their Medium "regular" with a snack on the side.
Worth spending a couple of minutes to check out this Dunks propaganda site.
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Posted by Scott Martin at October 29, 2008 7:22 AM