McDonald's Pulls Out the Stops

Armed with a big old Bag of Hurt, McDonald's is taking it to Starbucks in the middle of the downturn, and doing it on their home turf. Everyone knows that Starbucks is hurting, closing stores and seeing the profits dry up like old coffee grounds, but that's no time to baby them according to McDonald's latest efforts taking shape in Seattle.

According to this story, they have put up billboards "Four Bucks is Dumb" and "Large is the New Grande" around Seattle, pitching the news that Starbucks is so yesterday. Should be interesting to see how that works. McDonald's has launched a website unsnobbycoffee.com.

We already know that Starbucks is also under attack from another espresso wannabe, Dunks, citing that they beat Starbucks in a taste test.

Read More in: General News

Share this Article with others:

Related Articles:

• Starbucks to sell Flavored Coffee in Grocery - May 18, 2010
• The Day the Office Coffee Makers Went Silent - May 04, 2010
• Earth Day: Start Composting Now, With Coffee Grounds - Apr 22, 2010

Came straight to this page? Visit Single Serve Espresso for all the latest news.