February 13, 2009

Nespresso Boutique Opening in Boston

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Nespresso had their Grand Opening for the Boston boutique tonight and Single Serve Espresso was there along with Single Serve Coffee and a whole lot of the Boston press to celebrate the Grand Opening of the newest boutique in the Nespresso collection. While it actually opened in December, the celebration held off. The Nespresso boutique is in a killer location next to the Taj, in the heart of the shopping district of Boston.

The fun part of the Grand Opening, other than the great hospitality, was some great art. The Ray Charles above and the Obama below, were there as well as Princess Diana, and Gandhi. They were impressive; up close, a bunch of Nespresso Capsules and you are hard pressed to see the art and the design, but from a few feet away, the portraits came alive. Nespresso is working to auction these off with charities across the country. Each 61/2' square portrait takes around 2500 capsules. For more information on the "Nespressions" art as it is called, see the Nespressions website. The artist, Ricardo Bellino, was there for the evening and the showing of his fun and surprising art. The Press Release about the Nespressions art is attached after the jump, where it explains a bit more about the philanthropical pursuits of Nespresso and Mr Bellino.

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Plenty of capsules, plenty of coffee and plenty of fans from the neighborhood. If you are around any Nespresso boutique, you should stop in for a quick shot and see the array of offerings. If you want to see our reviews of the Nespresso machines, or of recent capsule launches, see our Nespresso Category.

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The surprise of the night though was the sining of Charice; the 16 year old singer who has found fame and has been described as the most talented girl in the world. While that may be a stretch, it's not a huge one; she blew the doors off the place from this pint-sized frame.

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Nespressions Press Release after the jump.....


Some of the best ideas strike us while we are doing ordinary things like enjoying a cup of coffee at the corner shop. However, very few of us have the ability of grasping that idea and making it happen outside the boundaries of our dreams and wishful thinking.

One of those few gifted people is Ricardo Bellino, a Brazilian entrepreneur who has managed to make many of his dreams come true. Once his goal is set in his mind, nothing can stop him from, at least, doing his best to reach it.

One of his known abilities is to surround himself with influential and relevant names, adding value and expertise to his projects. That's how he came to partner with John Casablancas and, before he was 21-years old, open Elite Models in Brazil, which became one of the world's strongest top models suppliers, including, just to name a few, Adriana Lima (Victoria's Secret icon) and Giselle Bundchen, the Brazilian beauty who is considered to be the world's highest-paid model.

Bellino also turned the Brazilian Fashion Target Breast Cancer campaign, organized internationally by CFDA (The Council of Fashion Designers of America) into the most successful one in the world, selling, in Brazil only, more than 8 million T-shirts in support of this important cause.

Another of Bellino's emblematic stories is told in his best selling book published in the U.S. by McGraw Hill and translated into ten different languages across the globe under the title "You Have Three Minutes" (www.youhave3minutes.com), which is how long Donald Trump allowed Bellino to convince him to invest in a real estate project in Sao Paulo, Brazil. It must have been a great pitch because at the end of the 180 seconds, they became partners.

Ricardo Bellino is constantly tuned to details of our day-to-day life and that's why he can turn a simple coffee break into the seeding of a great project.

While enjoying a well-deserved break at the Madison Avenue Nespresso Boutique Bar in Manhattan with his wife, Marina, he noticed the beauty and the graphic power of the shiny, colorful coffee capsules displayed on the wall. He immediately came up with a concept of transforming those capsules into pixels, and consequently into art.
The idea was to use the pallet of 12 coffee blends to produce a series of portraits in honor of some of the most notorious personalities of all time. The plan was to produce 50 panels, each one measuring 6.5' x 6.5', which would require a total of 120,000 capsules! It was a huge undertaking.

Bellino and Marina decided to invite their long time friend, Wellington Amaral, to join them in their venture, forming a six-hand creative/labor force.

Amaral is an acclaimed film director and graphic designer from Brazil, and has been Bellino's collaborator in many other projects.

Together they came up with the concept "Nespressions" and began to work in order to make things happen.

The first obstacle was to obtain the many necessary capsules, not exactly an easy accomplishment. Through his friend, Ivan Zurita, Brazil Nestlé's CEO, Bellino contacted Nespresso North America. Making a long story short, in less than two weeks, 130,000 expired capsules were being delivered to Bellino's Key Biscayne home. It was another of his great pitches, and it was time to get down to work.

A special group formed by students of Miami's celebrated DASH, joined the trio of artists to produce a few of the portraits. The Design Architecture Senior High School was recently ranked #5 by a U.S. News & World Report/Standard & Poor's report among the best schools in America.

After months of intense creative and physical effort, the Nespressions project started to show results. Famous and historical figures, such as Gandhi, Ray Charles, President Barack Obama, Pelé, Bill Gates and Andy Warhol, began to take shape on the specially built framed canvasses. It was time for the world to see the outcome. Other celebrities, such as John Lennon, Tiger Woods, Mandela, Madonna, Giselle Bundchen, Donald Trump, Alfred Hitchcock, Liz Taylor, Pavarotti, Frank Sinatra, Elvis Presley, Marilyn Monroe and many others, are included in the pipeline.

A sneak preview exhibition will take place on February 12 in Boston, strategically coinciding with the Grand Opening celebration of the new Nespresso Boutique on fashionable Newbury Street. Four panels will be on exhibit: President Barack Obama, Gandhi, Lady Diana and Ray Charles.

A subsequent preview will take place on March 19 in Montreal with the Grand Opening of the new flagship Nespresso Boutique on Rue Crescent. After that, a world tour of the exhibit is planned, starting in New York. São Paulo, Buenos Aires, Dubai and many other locations will follow.

The Nespressions concept has to, as a premise, support worldwide charitable initiatives by partnering with important institutions and donating Nespressions portraits that could be auctioned to benefit their respective missions.

The first organization to receive a Nespressions piece as a donation will be "Best Buddies" (www.bestbuddies.com), maintained by Anthony Kennedy Schriver. The auctioning of John Kennedy's Nespressions picture will hopefully raise significant funds for this valuable organization.

The Design Architecture Senior High School, will auction the Nespressions works produced by their students in benefit of their own institution.

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Posted by Scott Martin at February 13, 2009 8:01 AM
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