February 12, 2009

Starbucks Introducing Instant Coffee?

Apparently the PR group at Starbucks is telling associates that they are going to begin selling instant coffee, saying that they have been working on this technology for some time and that the flavor can replicate the flavor in the cup. So, while freeze drying can make a pretty good cup of coffee, the struggle is also making the aroma and the body that you come to expect in a regular cup of coffee. I have seen the idea that has coffee microground to super fine particles that are actually put right in the cup; no filtering, giving flavor and body. We'll be interested in seeing (and tasting) the sometime in the near future to see how it stacks up.

At Seattle PI

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Posted by Scott Martin at February 12, 2009 7:19 PM
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