Starbucks Breakfast Value Meal Development
Starbucks and their image as over the top consumerism is front and center on the minds of the people trying to get you to drop a buck or four at their shops every morning. Sure the $4 latte is great, but how about a whole breakfast value meal for less than that? No, not an Egg McMuffin, but close. They are searching for that high quality taste experience that doesn't stink the place up with food smells that would overwhelm the coffee aroma. that coffee aroma and the loss of it is one of the reasons that they pulled breakfast sandwiches originally.
Maybe they needed to add an airwash system to the new grind and brew machines that they just rolled out to pump out even more coffee aroma into the stores.
Either way, the new breakfast value meals are certainly a way to get more value out of the local Starbucks; and maybe you can save a few bucks along the way.
If you are interested in reading more about their toils on the new breakfast offerings at Starbucks; check out the article in the NYT on the subject.
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Posted by Scott Martin at March 3, 2009 8:09 AM
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