May 5, 2009

Coffee Changes in the Recession; Time to Trade Up?

Times are tough, but coffee consumption remains strong; just in different places and in different forms. Yesterday word came out about a renewed coffee war between Starbucks and McDonalds. For what it's worth, I think that Starbucks is losing it's edge, and not holding up like a strong brand should. Howard Schultz spends a whole lot of time saying that he is not afraid of losing customers to McDonalds, but the ads they are putting into newspapers these days are supporting that. With the tag line "It's not just coffee, it's Starbucks", they are pushing their culture, quality and values behind the cup of coffee as a differentiator vs. other brands...... like McDonalds. Saying that their research shows people are not switching to McDonalds, Howard Schultz may be dodging the fact that new customers won't find his rand because McDonald's has already tied them up with a line of products that meet their needs. Only time will tell.

As the recession continues though, coffee bean prices are holding up as demand is very much there. From what I have seen from reader email, people are switching to less expensive means of getting their coffee; trade down from espresso to drip when outside the home, buy into home brewing of espressos, bring coffee to work in a high quality thermos to avoid paying $4 a cup. All smart moves if they meet your needs for quality, flavor and price.

Time to trade up?
While the recession is time to save some money here and there, buying better coffee may be a great way to save money. Stopping by the coffee shop less often? For the price of a few Lates you can afford one of the best pounds of coffee on the shelf to brew yourself at home. If you were already brewing high quality coffee at home, I say keep doing it. Where else can you move from terrible quality to excellent quality for about $8; and enjoy the difference each and every day? You can do that when buying a bag of coffee at the store, and I think trading down to bad coffee for home is the last thing I'll do to save money.

So go get a great bag of coffee at the grocery store, brew it to your liking, grab a coffee flavor wheel and enjoy the experience of drinking high quality coffee. Make notes of what the flavors were like, learn the differences between the flavors. Next time, try a different origin, blend or roast and compare to the last coffee you brewed. Brew. Drink. Repeat.... and enjoy.

Read More in: General News

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Espresso for all the latest news.

Posted by Scott Martin at May 5, 2009 6:04 AM
Recent Comments

Post a comment









Remember personal info?




Please enter the letter "d" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz

Visit Single Serve Coffee

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments
Cinira Secco : Usei nas capsulas CapulĀ“in ,gostei mas preciso saber como comprar read more
Dennis: Thanks read more
Bogiesan: That was May. This is December. read more
Terry Smith: do you have a refillable capsule for a Nescafe Dolce read more
Mike: This prime for an air lock worked perfectly. To avoid read more
Site Navigation

Visit our other properties at Blogpire.com!

Archives

FoodPire
This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 6.2.4
All items Copyright © 1999-2016 Blogpire Productions. Please read our Disclaimer and Privacy Policy