Should Coffeehouses Roast their Own Coffee?
This subject was explored this past weekend in the Seattle Times, which is a pretty good place to work the answer out. I can't say that I feel that coffeehouses have to roast their own; it's a lot of work and it's no easy task to come up to speed with a roaster while figuring out your blends and specialties of the house.
I do believe though when I have looked back at the best coffees that I have had they have all come from cafes that do roast their own either on premises or at a sister shop around town. I used to live about a block from one such coffee house and while the smell of roasting coffee is not universally loved, I saw it as a sign to head over to the shop and grab the fresh stuff the next day as they started to put it all out for sale. Still off-gassing when you opened the bins, the smell of the coffee that next day was amazing, and the freshness of course couldn't be beat.
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Posted by Scott Martin at June 28, 2009 4:21 PM