July 9, 2009

Free Mocha Mondays

McDonalds is serving up sample sized Free Mochas Mondays from 7AM - 7PM for the next several weeks. The sampling event should drive some interest in the newly launched McCafe concept. The samples should generate up to 10 million free samples across the Mondays stretching from July 13th to August 3rd.

Consumers can cool off with a complimentary 7 oz. Iced Mocha or indulge in a 8 oz. Hot Mocha each Monday from 7 a.m. to 7 p.m. at participating McDonald's restaurants from July 13 through August 3. "This is one of the largest sampling initiatives we've taken on as a company," said Neil Golden, chief marketing officer, McDonald's USA. "McCafe has already become an essential part of our customers' everyday routine, and now we are giving even more people an opportunity to enjoy a complimentary, fully-customizable McCafe Mocha morning, noon and night."

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Posted by Scott Martin at July 9, 2009 9:58 PM
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