Starbucks New Store Formats - Ripping off Neighbors?

Starbucks is nothing if they are innovative, and here they go again. The purveyors off all things coffee are now re-launching a handful of stores in Seattle that will offer coffee, wine and beer along with entertainment. The store locations will shed the Starbucks name in favor of other names, including one who's name is simply their address: 15th Avenue Coffee and Tea. The store is opening within the coming week, and will be one of at least three stores to make the change which is driven by the desire to mimic the coffee shop and cafe culture of yesteryear/ pre-homogenization of the coffee shop by none other than Starbucks.

The concerns however are coming out of neighbors and competitors of the coffee giant, as Starbucks seemed to have done their research and then reapplied what they saw; so far not so bad. The copying is not so obvious until you actually mimic what is next door, which smacks of rude rip-off. I guess all is fair in love and war......

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