Starbucks Alters Clover Plans - Is this Success?
Starbucks started testing the $11,000 Clover machines a while back and then turned around and bought the company, banking on the Clover as a new way to extract wonderful taste from the coffee bean, and a few extra dollars from its patrons. The three test markets, Boston, Seattle and San Francisco have over a dozen stores in each market using the device and selling the coffee for about $2 a cup. This morning the Boston Globe reports that Starbucks is pulling the Clover from several of the Boston stores, and re-deploying them to other stores. As they do this, they must be learning which stores, what traffic levels and what demographics drive success.
More at Boston Globe
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Posted by Scott Martin at October 14, 2009 7:35 AM