November 9, 2009

Nespresso - Fast Brews a New Store

Newpresso has opened up a "Pop-up Boutique" for the holidays, apparently bullish on what could be the bounce-back holiday shopping season. They positioned their new boutique well in Bloomingdales on 59th St. in NYC with espresso demonstrations and the new Nespresso Citiz line - (See my Full Review). Not a bad little pick-me up for the busy shopper.

Press release below.....

Nespresso--the worldwide pioneer in premium portioned coffee--celebrates the opening of its first-ever Pop-Up Boutique at Bloomingdale's 59th Street, a holiday installation open now through the end of the year. The temporary retail location offers coffee lovers the opportunity to discover their ultimate coffee experience as they enjoy the ultimate shopping experience offered by the most famous store in the world.

"Our Boutique partnership with Bloomingdale's has been a very successful retail model, and we are excited to expand our partnership to this iconic location. As well, to share space on the newly renovated main floor which has just undergone a stunning transformation," said Frederic Levy, president of Nespresso North America. "As the perfect holiday gift for the coffee lover on your list, we look forward to fulfilling the needs of both new and current Nespresso customers."

"To offer our guests at Bloomingdale's 59th Street the opportunity to experience Nespresso coffee on our main floor during the holidays is a real treat," said Michael Gould, chairman and chief executive officer at Bloomingdale's. "Holiday shopping at Bloomingdale's will be a lot more fun and a bit warmer this year."

Sleek and stylish, the Pop-Up Boutique offers Bloomingdale's customers the opportunity to peruse Nespresso's extensive selection of espresso machines and sample Nespresso's Premium Blend Grand Cru coffees. Nespresso coffee specialists will staff the Pop-Up offering demonstrations of the single-serve coffee systems, including the new Nespresso CitiZ range.