March 16, 2010

Nespresso Limited Edition 2010 - What Color Capsules?

NespressoCapsuleColors_Limited2010.jpgThe Limited Edition Nespresso capsules are in the works for 2010 and we are looking forward to whatever comes out this year. Always an interesting blend and a well orchestrated campaign to market them.

In recent years special limited editions have focused on small batch or specialty coffees from sub-regions in growing areas.

Nespresso just posted a poll on Facebook asking Fans what color capsule they will represent the the new blend. The Orange, Lime Green or Purple capsules are not striped and in a very unscientific look - I think the green is winning. Besides, Purple was done for Goroka, and Orange was done for Oa; I think it's time for green.

What do you think and what do you want to see this Spring for the color of the limited edition capsules?

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Posted by Scott Martin at March 16, 2010 6:40 AM
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