April 23, 2010

Nespresso Powers Nestle's Earnings

Quick note to say that Nespresso continues to power up Nestle's earnings. It was recently reported that Nespresso's Limited Edition Espresso Capsules drove volume up by 20%. I liked the holiday versions ("variations"), and as far as the Spring Limited Edition Tanzaru; I loved them.   I think that the Tanzaru are some of the best capsules that have come a long in years. It was also reported that Nestle will be opening 40 boutiques in 2010. This is a big vote of confidence in the brand and the power of the boutiques where Nespresso tends to not only show off their wares, but also create strong relationships with their users and fans. They just opened up their third US-Based Nespresso boutique in Miami this week and from the look of the pictures, the 3900 square foot boutique on Miami Beach should be a fun pace to visit.

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Posted by Scott Martin at April 23, 2010 8:29 AM
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