Lavazza and Green Mountain Team Up - More Espresso for US
So Lavazza and Green Mountain - makers of the Keurig Machines in the US, are teaming up to co-develop new machines, espresso capsules and let's face it some fun new ideas for sale in the North American market. not only does the deal have Lavazza buying some GMCR stock, but it has a distribution of espresso machines in the US as a part of the deal. While we all like a new design and machine, the better distribution of espresso machines in the US may help leapfrog some adoption barriers in the US.
The agreement hopefully will bring some hybrid machines capable of doing regular and/or espresso coffee, or at least some options to make the K-Cup experience closer to that of a coffee bar; frothing, and finishing with milk.
So, we'll keep our eye on this, as will our sister site SingleServeCoffee.com. We like Lavazza's ESE pods a lot (my favorite ESE pod for hot espresso), and the Keurig machines are a step change in ease of use for drip coffee. Should be a fun marriage to watch.
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Posted by Scott Martin at August 11, 2010 8:35 AM