August 31, 2010

Starbucks Via Adds Flavors - Cinnamon, Mocha, Caramel and Vanilla this Fall

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Starbucks is planning the launch of three flavors on their Via line of instant coffee. They are also reporting that the line has sold about $100 million in sales so far which is a surprise considering the low penetration of all SKUs in the grocery channel. The new flavors are slated to be Cinnamon, Mocha, Caramel and Vanilla, all good solid coffee flavors for the coffee line up.

A significant number of coffee drinkers already drink flavored coffee, especially those who include instant coffee in their regular rotation. Starbucks indicated that they serve 60% of their patrons flavored coffee in their outlets already.

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Posted by Scott Martin at August 31, 2010 7:47 AM
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