September 29, 2010

Interview: Nespresso President and CEO

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CNN/Money has a short but insightful interview with the US Nespresso President Frederic Levy and the CEO of Nespresso Richard Giradot. No stranger here at SingleServeEspresso.com, Nespresso has been turning out some impressive numbers and 30% growth rates. The line is targeted at high end consumers, and at the convenience of getting high quality coffee.

One notable insight from the interview talks about their espresso variety and number of Grand Crus, allowing them to be well liked by 95% of the time when users try their products. I think that is one of the strengths of their system versus other systems. I firmly believe that there is no one "best" coffee in the world, but a set of coffees that are high quality, and when people can find the variety that they like, great things happen.

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Posted by Scott Martin at September 29, 2010 8:14 AM
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