September 13, 2010

Nespresso Kazaar Espresso Capsules: 12 on a 10 Intensity Scale Launches Today in US


UPDATE: We have Nespresso Kazaar in for Review; see our post with video of the new Kazaar capsules brewing in our Nespresso Citiz brewer.

UPDATE: See our Review of the Kazaar Capsules for more on information on them.

Nespresso has released the long awaited (we talked about it last month) Kazaar Espresso Capsule for the US today that offers an intensity of 12 on their "10 scale" for an impressive delivery of flavor and buzz-worthyness. With a series of innovations in sourcing, and processing they are able to deliver a blend with extremely high quality Robustas to deliver the flavor intensity. Robustas in high percentages are usually frowned upon due to their off-flavors and general bad all around attributes. By working with growers, Nespresso has been able to change the quality level enough to bring the Robusta content up in a way that not only carries through their flavor intensity, but leaves the off-flavors behind.

Nespresso_Kazaar.jpg

"Kazaar is a complex and audacious blend of two very different Robustas and one Arabica, skillfully crafted to reveal unsuspected aromatic qualities. The Conillon Robusta from Brazil, never used before for an espresso blend, has been treated as an Arabica to reveal an extreme intensity in all its purity. The second Robusta in the Kazaar blend, the Robusta from Guatemala, newly cultivated and still rarely used, creates a smooth texture in the cup. The Cerrado Arabica bean from Brazil brings out a subtlety and roundness to the blend."

Nespresso also uses split roasting and a new grinding process to further coax the desired flavor profile from the blend.

The capsules are available today either at Nespresso Boutiques or online at the Nespresso Club. Kazaar, sealed in a deep dark blue capsule to keep all its aromas intact, will be available in a sleeve of 10 for $6.20.

Nespresso also has a cup and saucer collection available as a companion to the Kazaar launch, called the Ritual Collection. It is available in several sizes from Ristretto up to Lungo, plus a cappuccino and a mug.

The Nespresso Kazaar capsules can be brewed in the super slim Nespresso Citiz, the Nespresso Essenza C-100 or the Nespresso Le Cube brewers.

Full press release below.......

Nestle Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, launches its latest limited edition coffee, Kazaar. This year, more than ever, Nespresso aims to surprise its Club Members by pushing its coffee expertise even further, proposing a sensationally powerful coffee.

"At Nespresso, we continually challenge ourselves in order to offer our Club Members new coffee experiences," said Alexis Rodriguez, Green Coffee Expert, Nestle Nespresso SA. "With Kazaar, we have developed unique innovations, both in the sourcing and production process, creating the most intense coffee ever, which promises to shake all your senses."

Continuous innovation lies at the heart of the success of Nespresso. Kazaar's powerful taste is the result of years of research by Nespresso coffee experts and the development with local coffee farmers in the countries of origin. This close cooperation has enabled the creation of extremely high quality Robustas. Use of fine Robusta coffees for the first time as a main component of a blend in fact breaks a paradigm in the coffee industry that only pure Arabicas can claim to be gourmet coffees.

Prior to the creation of Kazaar, Nespresso had reached an intensity level of 10 with its Grand Cru coffees. The exceptional strength of Kazaar offers an intensity level of 12. The uniqueness of Kazaar, however, is its combination of striking intensity but without a trace of harshness. This extraordinary strength is balanced with a creamy and smooth texture, with hints of sweet caramel notes.

Kazaar is a complex and audacious blend of two very different Robustas and one Arabica , skillfully crafted to reveal unsuspected aromatic qualities. The Conillon Robusta from Brazil, never used before for an espresso blend, has been treated as an Arabica to reveal an extreme intensity in all its purity. The second Robusta in the Kazaar blend, the Robusta from Guatemala, newly cultivated and still rarely used, creates a smooth texture in the cup. The Cerrado Arabica bean from Brazil brings out a subtlety and roundness to the blend.

Nespresso pushed its coffee expertise to its limits by using a new grinding technology for the Kazaar blend, enabling the release of intensity without harshness. This innovation in technology was also combined with the unique split roasting technology of Nespresso as well as by adopting a different drying process, naturally sun drying the coffee beans instead of using mechanical drying.

Kazaar is best served as a ristretto (25ml/.85oz) for maximum intensity but can also be enjoyed in an espresso cup (40ml/1.35oz) for a smoother coffee. Furthermore, serving Kazaar with milk will bring another dimension to the coffee experience for milk lovers, enhancing exceptional notes of caramel to the spicy intensity.

Kazaar, sealed in a deep dark blue capsule to keep all its aromas intact, will be available in the U.S. beginning September 13th, 2010. A sleeve of Kazaar will sell for $6.20.

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Posted by Scott Martin at September 13, 2010 7:34 AM
Recent Comments

It should also be noted that Nespresso are releasing the matching cups/saucers today calling them their "Ritual" collection.

They have lungo, espresso and as far as I can tell (I've only been a club member for 2 years) this will mark the first time that they offer a ristretto-sized cup & saucer set. At only 25ml, it's considerably smaller than your typical 40ml espresso cup. Interesting to say the least.


Posted by: SH at September 13, 2010 2:24 PM
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