October 6, 2010

Starbucks Flavored Via Now in Stores - Cinnamon, Caramel, Vanilla and Mocha - Free Tall Drink Coupons

SBUX_Via_FlavoredSign.jpg

I Tweeted about Starbucks Flavored Via (Follow SingleServeEspresso on Twitter) being in stores yesterday on the first day of the launch as I was out and about. The new Flavored Via was announced about a month ago and the local stores are starting to launch it big with window clings, stand alone displays and a perky sales pitch at the drive through and the counter on my two visits yesterday and today.

It's big business for SBUX, and adds the opportunity to grab sales for in home and away from home coffee occasions when users can't get to the store.

Limited Time - Buy Via - Get a Free Tall Drink

I also received the coupon below for a free tall drink when I buy a 6-pack of Flavored Via ($6.95) - It's only good for a few days, as they are trying to drive up trial among their loyalists. If you are remotely interested in Flavored Via, hit the local store before the end of the day 10/6, ask for the coupon below and grab a pack to get your free tall drink. Don't skimp, and try the new Starbucks Toffee Mocha or the Starbucks Pumpkin Spice Latte.

SBUX_Via_Flavored_cpn.jpg

Big Online Push for Flavored Via
Starbucks has advertised on NYT.com before, and they are not being subtle this time either with this ad online about the Flavored Via launch. Don't say they didn't try to get the word out......

SBUX_Via_FlavoredNYT.jpg

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Posted by Scott Martin at October 6, 2010 12:45 PM
Recent Comments

FYI... Canadian Starbucks have started receiving these as well. $7.95 CAD per 6-pack.


Posted by: SH at October 12, 2010 9:35 AM
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