November 22, 2010

Illy Making Inroads into High End Hotels


While Starbucks is busy cranking out mass-market appealing coffee drinks, Illy is taking a decidedly upscale approach to expanding their brand. Illy has teamed up with several high end hotel brands to offer a Euro espresso experience in the hotel cafe, while also offering Illy Y1 units as in-room brewers.

In a WSJ article this morning, Illy detailed their accomplishments to date: 2,000 hotels worldwide, expecting to double that in the next five years. They recently opened up a cafe in the Miami JW Marriott, that also pairs with the poolside espresso service. To make sure that the cafe delivered its best, Illy sent its head barista from Italy to make sure the standards were up to par.

The illy brand is maybe uniquely qualified to do this venture on a global basis; Starbucks is well known but due to their everywhere approach, lacks the exclusive cache, Nespresso has the machine and capsule appeal to the right target audience, but not an authentic grind and extract heritage that an espresso bar needs. For illy, the careful mix of image, appeal and authenticity melds with product and quality of execution to make for the right fit and chemistry in upscale brands like JW Marriott.

At the Wall St. Journal - Read more on Illy in upscale hotels

Read More in: General News

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Espresso for all the latest news.

Posted by Scott Martin at November 22, 2010 11:49 AM
Recent Comments

Interesting! I like the idea. Especially the "pool side espresso service".:)

Posted by: Tina at November 22, 2010 10:02 PM
Post a comment

Remember personal info?

Please enter the letter "p" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email

Powered by FeedBlitz

Visit Single Serve Coffee

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments
Cinira Secco : Usei nas capsulas CapulĀ“in ,gostei mas preciso saber como comprar read more
Dennis: Thanks read more
Bogiesan: That was May. This is December. read more
Terry Smith: do you have a refillable capsule for a Nescafe Dolce read more
Mike: This prime for an air lock worked perfectly. To avoid read more
Site Navigation

Visit our other properties at!


This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 6.2.4
All items Copyright © 1999-2016 Blogpire Productions. Please read our Disclaimer and Privacy Policy