January 23, 2011

CBTL System Brewer- Single Serve Espresso, Coffee and Tea

CTBL_Kaldi.jpg

A new single serve espresso machine has debuted from a coffee shop retailer with a footprint in several US states and several countries around the world. The CBTL brewing system is a capsule based espresso machine that offers the ability to not only brew espresso, but also regular coffee and tea; four varieties each for a total of twelve capsules currently.

The new line includes two machines the Contata and the Kaldi, which both include a twin pressure system allowing for 15-bar brewing of espresso and a lower pressure, 3.5-bar brewing of tea and coffee. The cups sizes are pre-programmed giving you the option of a short and long espresso or a regular 8-ounce coffee brew size.

The Kaldi (shown above) comes in 3 colors (blue, red and white), and retails for $149, while the Contata (below) comes in the one color and retails for $129.


CBTL_Contata.jpg

CBTL also offers sachets that allow you to spice up your drinks with cocoa and vanilla powder - adding a little change up to the routine.

Full Press Release follows......More at CBTL

  Consumers seeking a stylish and exceptionally functional single serve beverage system that makes a variety of delicious coffee, espresso and tea beverages need not look further than their local The Coffee Bean & Tea Leaf® store. The Southern California-based specialty coffee and tea company has just introduced the biggest innovation in its 50 year history – the CBTL™ System, which combines advanced Italian technology and design – at an accessible price – to create the perfect cup with just one touch.

Designed to be used exclusively with The Coffee Bean & Tea Leaf® hand-selected premium espresso, coffee and hand-plucked whole-leaf tea capsules, the CBTL™ System uniquely allows users to re-create their favorite The Coffee Bean & Tea Leaf ®espresso, brewed coffee, brewed tea and delicious specialty beverages – from the convenience of their home.

“When we set out to enter this business, we wanted to bring consumers a significant improvement to the coffee makers already on the market. And we believe we did just that. The CBTL™ is unique in that it not only prepares coffee, tea and espresso – unlike its competitors – but it also brings our existing customers their favorite The Coffee Bean & Tea Leaf® beverages in the convenience of their own home, at a touch of a button.” said Mel Elias, CEO and President of The Coffee Bean & Tea Leaf®.

CBTL™ Features/Design

Wanting to provide customers the best of its class, the company searched for a partner who shared the same vision in providing a quality product in both design and function. That partner was Caffitaly System. Both CBTL™ System machines, the Contata and the Kaldi models, offer automatic beverage proportioning and a unique twin pressure system to ensure consistency of taste and to capture the aroma, texture and flavor of a perfect cup of espresso, coffee, or tea. It features easy capsule insertion and automatic ejection, a large capsule drawer that holds up to 10 used capsules and an energy saving function. The Contata is available in Gray/Black and is priced at $129.95. The Kaldi, with an ultra-sleek design, is available in Metallic Red, Metallic Blue/Silver and Metallic White/Silver and priced at $149.95.

CBTL™ Capsules/Powders

Each CBTL™ capsule is hermetically sealed to prolong freshness and preserve the delicate aroma. In addition, the internal double filtration system ensures evenly balanced extraction and optimal flavor. The single serve capsules are packaged 10 per box with a retail price of $5.50. Flavors include four espressos, four coffees and four teas: Italian Espresso; Continental Espresso; Premium Espresso; Premium Decaf Espresso; Viennese Brew; French Brew; House Brew; House Decaf Brew; Chai Tea; English Breakfast Tea; Tropical Passion Tea; and Moroccan Mint Tea

In addition, exclusive powders – the French Deluxe™ Vanilla and Special Dutch™ Chocolate – are sold in single serve sachets, 8 per box for $7.95, allowing customers to recreate the creamy, smooth, and uniquely delicious specialty beverages The Coffee Bean & Tea Leaf® is known for – in their own home.

CBTL™ Accessories

The CBTL™ Milk Frother produces the perfect amount of heated or frothed milk to re-create The Coffee Bean & Tea Leaf® specialty beverages - including latte, cappuccino, café mocha and macchiato. Its one-touch technology offers both automatic heat control, so milk never burns, and no-guess measurement indicators for correct proportions of milk and froth. A cordless frothing pitcher, the CBTL™ Milk Frother is available in Black and White and priced at $59.95. Other CBTL products include: Hand-Held Frother; 8-Inch Whisk; Capsule Display Holders, to keep capsules within easy reach; and a Capsule Presentation Box, which contains 24 capsules and allows you to sample all 12 flavors offered.

ABOUT THE COFFEE BEAN & TEA LEAF

Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately-held specialty coffee and tea retail business in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For over 45 years, The Coffee Bean & Tea Leaf has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company currently has more than 775 stores; 271 of which are company owned while 505 are franchised. These stores blanket the world in markets such as California, Alabama, Arizona, Florida, Nevada, Texas, Hawaii, Korea, Singapore, Malaysia, India, Brunei, Indonesia, UAE, Israel, China, Saudi Arabia, Oman, Kuwait, Egypt, Qatar, Bahrain, Sri Lanka, Vietnam, Mexico and the Philippines, and the chain continues to expand both domestically and internationally. For address, store information and hours, visit http://www.coffeebean.com.

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Posted by Scott Martin at January 23, 2011 8:33 PM
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