January 11, 2011

Nespresso Capsule Knock-Offs - Quick Update

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A quick update on the saga of companies trying to sell Nespresso Compatible Espresso Capsules; a court ordered the supermarket chain Denner SA to stop selling their own version of the compatible capsules because they violated Nespresso's patented technology. The supermarket is reconsidering their options and indicated that they believed that they could still sell them legally.

Recall that Sara Lee is selling four varieties of Nespresso Compatible coffee under the L'Or Espresso mark. There were rumors about the Sara Lee L'Or capsules coming to the US, but I have not heard any more new on this rumor.

In other news, Sara Lee just announced that they are selling the L'Or espresso capsules via mail order in the Netherlands. In a recent press release they indicated that they had 40% penetration into French homes with a Nespresso machine. Now if I were Nespresso, I'd be worried if nearly half of may user base had tried my competitors product that had been on the market since April of 2010. They claim to have sold over a million capsules already. The Sara Lee L'Or Espresso Press Release was put out in English which to me means that they are targeting English speaking countries with the news..... like potentially seeding the US market for a similar launch. I'd like to try them; bring it on.

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Posted by Scott Martin at January 11, 2011 6:37 AM
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