January 28, 2011

New Nespresso Pixie Brewer in 2011


NespressoPixie.jpg

There will be a new Nespresso brewer launched in 2011, and a new marketing firm (Brando) has been brought onboard to help launch it this year. Coming off the buzz generated by the Kazaar Limited Edition, they have a high bar to get over when it comes to creating market demand. After the Citiz brewer, it will be interesting to see what design direction they take their newest unit it. Will it be an all-in-one unit, or a new stand alone espresso only style unit?

Update: Well the first signs of the Pixie are out from none other than Nespresso USA with its recent appearance on a morning news show. The Pixie looks to be about 6-7-inches high and about 3-4 inches wide. At that size, it would be dwarfed by the seemingly small Citiz at about 3-inches (body) wide and about 12 inches high. - Thanks Josh

It appears that the launch is in Q1 2011, but if the agency is just coming on board now, and has the responsibility for a global campaign, they need some time; maybe the end of Q1? They could follow the Citiz launch pattern; The Citiz unit was sent out for pre-launch reviews in March, leading to a springtime lunch somewhere on the Globe.....

We'll keep you posted.....

Read More in: Nespresso

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Espresso for all the latest news.

Posted by Scott Martin at January 28, 2011 7:46 AM
Recent Comments

Do you mean the Pixie? http://www.singleservecoffeeforums.com/post81905.html?hilit=pixie#p81905


Posted by: jbviau at January 28, 2011 9:27 PM
Post a comment









Remember personal info?




Please enter the letter "a" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz

Visit Single Serve Coffee

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Comments
Hennie Greeff: Where can I get hold of an operating manual for read more
Scott Martin: Yea, me neither. read more
Ironpeddler: Looks very nice...but for $1,700.00USD? I don't know... read more
david: How did this sampling of Hiline's products go for you? read more
Scott Martin: Erik, Answering a few questions: So the whirring is definitely read more
Site Navigation

Visit our other properties at Blogpire.com!

Archives

FoodPire
This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 6.0.3
All items Copyright © 1999-2014 Blogpire Productions. Please read our Disclaimer and Privacy Policy