January 28, 2011

New Nespresso Pixie Brewer in 2011


There will be a new Nespresso brewer launched in 2011, and a new marketing firm (Brando) has been brought onboard to help launch it this year. Coming off the buzz generated by the Kazaar Limited Edition, they have a high bar to get over when it comes to creating market demand. After the Citiz brewer, it will be interesting to see what design direction they take their newest unit it. Will it be an all-in-one unit, or a new stand alone espresso only style unit?

Update: Well the first signs of the Pixie are out from none other than Nespresso USA with its recent appearance on a morning news show. The Pixie looks to be about 6-7-inches high and about 3-4 inches wide. At that size, it would be dwarfed by the seemingly small Citiz at about 3-inches (body) wide and about 12 inches high. - Thanks Josh

It appears that the launch is in Q1 2011, but if the agency is just coming on board now, and has the responsibility for a global campaign, they need some time; maybe the end of Q1? They could follow the Citiz launch pattern; The Citiz unit was sent out for pre-launch reviews in March, leading to a springtime lunch somewhere on the Globe.....

We'll keep you posted.....

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Posted by Scott Martin at January 28, 2011 7:46 AM
Recent Comments

Do you mean the Pixie? http://www.singleservecoffeeforums.com/post81905.html?hilit=pixie#p81905

Posted by: jbviau at January 28, 2011 9:27 PM
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