February 17, 2011

Nespresso Pixie - First Prices Hit Internet; Cups with Launch

The first prices are starting to appear on the internet for the Nespresso Pixie, giving us insight into the pricing of the newest Nespresso brewer. In the US, the Nespresso Citiz comes in at about $279 list price, not the cheapest in the line, but as the newest, it deserves a bit of a premium.

The newest machine, the Pixie should logically come in a bit lower; smaller size, smaller price, right?

Euro Sites Selling First

The Pixie is in the middle of the Euro launch cycle right now, with upcoming availability from what I see at various shopping sites. It appears that the launch will be the second week in March.

The price of the Nespresso Pixie is coming in at or below the Citiz, with many UK sites coming in at about $220 (vs. the Citiz at $240), with other continental sites offering the Pixie for above $200 also. (vs. a similarly priced Citiz).

To me it seems like Nespresso is offering a slight discount for the smaller machine, with room to drop the price later in its life and still make a nice margin. The new technology and miniaturized elements of the Pixie will need to extract a bit more value from the marketplace than the older technology.

With this said, I would expect the Pixie to come in as low as $199, but maybe as high as $259. I think that they could make some nice coin with a price point above $230, but would blow the doors off the factory with a price point below $200.

If I get any confirmation, I'll let you know.

More after the jump........

Nespresso Pixie Carrying Bag

The small size will allow you to take the Nespresso Pixie with you and they have designed it to hit the road, with an integrated cord storage on the machine. The branded Nespresso bag will also help out; zipper closure and a carrying strap.

Nespresso Pixie Cups

The launch of the Pixie also appears to be coming with new accessories, the big one being new cups. The multiple colors shown below and the design cues coming from the capsules themselves certainly play off the whimsical Pixie name to bring a little fun to the game.

Not sure if they are aluminum or stainless; we'll have to wait for more details.