Starbucks Plans New Single Serve Brewer in 2012
Starbucks is laying out plans for a new single serve brewer in 2012 as a follow-up to the announcement that they are moving into the K-Cup product format.
Claiming that they are expecting a billion dollars a year out of the K-Cup franchise, the coffee maker has big plans for their grocery channel future. no word on the format - pressure brewed like a Nespresso or a low pressure brew like the K-cup format. My hunch is both; why not?
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Posted by Scott Martin at March 29, 2011 9:03 PM
Starbucks should know that the K-cup technology will not do their coffee any justice as it makes a weak cup and it might even hurt their brand due to watered down taste. I hope whatever machine they design, that it's an improvement over the Keurig and makes a good cup of coffee. Too bad it didn't work out with Tassimo, Starbucks was fantastic through that machine.
I would also like to see Starbucks make a machine that makes the milk coffeehouse drinks, too.