August 26, 2011

Nespresso Makers in Hotel du Vin Rooms

NespressoRistrettoCapsule.jpg

For travelers to the UK's Hotel du Vin line of hotels, starting soon, you'll be able to wake up and smell the Nespresso in your room. The chain of fourteen boutique hotels is adding new Nespresso Citiz Titanium makers to each room, backing them with a few capsules that span the range of varieties, including: Arpeggio, Fortissio Lungo, Livanto (My current fav), and Decaffeinato Intenso.

This has got to be a good deal for Nespresso too, as the boutique hotel lines up well with their brand image, and the clientele must be a good match for Nespresso's target audience. With thousands of hotel visitors a night, that kind of exposure has got to be good, never mind the consumption of capsules.

So, I wonder if the Hotel du Vin is going to see the rate of shampoo and soap theft drop while the Nespresso capsule supply gets hammered after everybody tries them in-room?

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Posted by Scott Martin at August 26, 2011 7:57 AM
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