November 25, 2011

Nespresso Kazaar will be Back in 2012


Nespresso announced today that they are bringing back Kazaar in 2012. Kazaar was the Limited Edition that was very successful, kept getting more and more requests, so they decided to bring it back next year to re-visit the 12 on a 10 scale for intensity. Recall the Kazaar is an all-Robusta blend that seeks to minimize the rubbery off flavors that come with high Robusta content, while delivering the punch of espresso flavor that is associated with Robusta; Maximize the good while limiting the bad.

Nespresso announced the news just hours ago on the Nespresso FB page, with a cool video to support it. I think the video is great, and totally created to hype the news. Kazaar was founded on hype (12 on a 10 scale anyone?), but also backed the hype with a decent product. So here's the start of the 2012 hype machine, and I know I can't wait for the product to back it up.

The Nespresso capsules can be brewed in the newest Nespresso machine, the Nespresso Pixie, the super slim Nespresso Citiz, the Nespresso Essenza C-100 or the Nespresso Le Cube brewers.

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Posted by Scott Martin at November 25, 2011 11:06 AM
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