January 31, 2011

Nespresso Pixie - Small Brewer - Coming this Spring

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UPDATE: See My Review of the Nespresso Pixie Espresso Brewer.

UPDATE: The Nespresso Pixie has Launched in the US with a Pre-Sale at Williams Sonoma. I'll have a Nespresso Pixie in for Review in the coming days.

Nespresso is launching the new Nespresso Pixie Brewer "This Spring" according to a confirmation I received today detailing the new product and its features. The surprisingly small Pixie will no doubt take up a minimal amount of room on your countertop brewing up a classic Nespresso shot without taking up much real estate. Of course it will run on Nespresso capsules allowing buyers to choose from over a dozen blends and seasonal and limited edition blends that liven up the overall coffee selection.

The sides of the Pixie are colored aluminum, with an ABS case, stainless drip tray and an alloy handle to make for a pretty stout, and attractive piece.

"The sleek and compact new design of the machine features side panels in anodized aluminum inspired by industrial, minimalist design. Pixie, available in six bold and vibrant colors, projects a daring new look for Nespresso." Those colors are: Electric Indigo, Electric Red, Electric Titan, Electric Lime, Electric Aluminum and Electric Steelblue.

Espresso and Lungo; Auto Shut Off, Low Water Alert

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The machine will have Espresso and Lungo settings brewing up 1.35 ounces and 4.75 ounces of espresso respectively. Like other automatic Nespresso machines, the Pixie's settings can be customized by the user. The Pixie will also feature an automatic shut-off much like the Nespresso Citiz brewer, so that it saves energy. The Pixie will automatically shut off after 9 minutes of non-use, which can be changed by the user up to a maximum of 30 minutes. My Nespresso Essenza does not do this, and I have left it on all day on occasion.

Finally, the Nespresso Pixie is going to have a water level detection capability, which I would imagine would alert you before brewing and sucking the poor reservoir dry. On such a small machine, I would imagine that the reservoir will be less than a liter/quart, which would increase the potential of running the Pixie dry. While you can re-prime the maker, it must help overall customer satisfaction by offering the warning.

Scott Martin Permalink | Comments (2) | social bookmarking

January 28, 2011

New Nespresso Pixie Brewer in 2011


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There will be a new Nespresso brewer launched in 2011, and a new marketing firm (Brando) has been brought onboard to help launch it this year. Coming off the buzz generated by the Kazaar Limited Edition, they have a high bar to get over when it comes to creating market demand. After the Citiz brewer, it will be interesting to see what design direction they take their newest unit it. Will it be an all-in-one unit, or a new stand alone espresso only style unit?

Update: Well the first signs of the Pixie are out from none other than Nespresso USA with its recent appearance on a morning news show. The Pixie looks to be about 6-7-inches high and about 3-4 inches wide. At that size, it would be dwarfed by the seemingly small Citiz at about 3-inches (body) wide and about 12 inches high. - Thanks Josh

It appears that the launch is in Q1 2011, but if the agency is just coming on board now, and has the responsibility for a global campaign, they need some time; maybe the end of Q1? They could follow the Citiz launch pattern; The Citiz unit was sent out for pre-launch reviews in March, leading to a springtime lunch somewhere on the Globe.....

We'll keep you posted.....

Scott Martin Permalink | Comments (1) | social bookmarking

January 23, 2011

CBTL System Brewer- Single Serve Espresso, Coffee and Tea

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A new single serve espresso machine has debuted from a coffee shop retailer with a footprint in several US states and several countries around the world. The CBTL brewing system is a capsule based espresso machine that offers the ability to not only brew espresso, but also regular coffee and tea; four varieties each for a total of twelve capsules currently.

The new line includes two machines the Contata and the Kaldi, which both include a twin pressure system allowing for 15-bar brewing of espresso and a lower pressure, 3.5-bar brewing of tea and coffee. The cups sizes are pre-programmed giving you the option of a short and long espresso or a regular 8-ounce coffee brew size.

The Kaldi (shown above) comes in 3 colors (blue, red and white), and retails for $149, while the Contata (below) comes in the one color and retails for $129.


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CBTL also offers sachets that allow you to spice up your drinks with cocoa and vanilla powder - adding a little change up to the routine.

Full Press Release follows......More at CBTL

ArrowContinue reading: "CBTL System Brewer- Single Serve Espresso, Coffee and Tea"

Scott Martin Permalink | Comments (0) | social bookmarking

January 17, 2011

Sara Lee L'OR EspressO Capsules Update

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Sara Lee is making the news lately with its success and expansion of their L'OR EsspressO capsules that are compatible with Nespresso machines. The pitched battle has Nespresso crying foul, concerned that the capsules violate the layered product patents covering Nespresso design and functionality, while Sara Lee see opportunity in selling a capsule that they must believe lie outside that patent barrier.

In a recent conversation with company spokesman Ernesto Duran, I learned that Sara Lee is pleased with their sales so far of the L'OR EspressO capsules in France and their recent launch is the Netherlands is on track to perform very well too, as results are exceeding expectations. In France, Sara Lee has sold over 100 million L'OR EspressO capsules, while reaching over a million households there since April 2010.

In the Netherlands, the capsules are sold online and through the company's Douwe Egberts corner café-stores that allow for quick and broad distribution. The result is that the L'OR EspressO capsules are already one of the best selling products in those stores cafes. Douwe Egberts was founded in the Netherlands, and with that strong distribution channel it is easy to see why Sara Lee chose the Netherlands for their second market. If you can't reach a café-store, Sara Lee opened up an online market, allowing consumers to get the capsules shipped directly to their homes.

No Current Plans for US Launch

While Sara Lee’s the L'OR capsules "have the potential for global success, it would be premature to talk about any specific plans beyond the existing markets," according to company spokesman Ernesto Duran. So while we can hope to have more variety of capsules here in the US, there are no public plans to launch them here just yet.

Scott Martin Permalink | Comments (1) | social bookmarking

January 11, 2011

Nespresso Capsule Knock-Offs - Quick Update

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A quick update on the saga of companies trying to sell Nespresso Compatible Espresso Capsules; a court ordered the supermarket chain Denner SA to stop selling their own version of the compatible capsules because they violated Nespresso's patented technology. The supermarket is reconsidering their options and indicated that they believed that they could still sell them legally.

Recall that Sara Lee is selling four varieties of Nespresso Compatible coffee under the L'Or Espresso mark. There were rumors about the Sara Lee L'Or capsules coming to the US, but I have not heard any more new on this rumor.

In other news, Sara Lee just announced that they are selling the L'Or espresso capsules via mail order in the Netherlands. In a recent press release they indicated that they had 40% penetration into French homes with a Nespresso machine. Now if I were Nespresso, I'd be worried if nearly half of may user base had tried my competitors product that had been on the market since April of 2010. They claim to have sold over a million capsules already. The Sara Lee L'Or Espresso Press Release was put out in English which to me means that they are targeting English speaking countries with the news..... like potentially seeding the US market for a similar launch. I'd like to try them; bring it on.

Scott Martin Permalink | Comments (0) | social bookmarking
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