Nespresso has been growing at a strong pace for a long time globally, but has only scratched the surface in the US. They are trying to change that with the introduction of Nespresso ads on US television starting today. The ads will run, telling consumers that they have the best cafe right in their home.
The Ad features the Nespresso Latissima Plus machine - a small machine that can froth milk at the touch of a button and create a whole host of cafe style coffee drinks. It's not a Clooney based ad series, like they run in Europe, but the idea is to introduce the Nespresso concept, not continue growth among consumers who are already aware of Nespresso.
Ironpeddler: Looks like the espresso capsules are different than the current read more Ironpeddler: Looks to be a bit pricey at $599.99 for a read more ludo: We have it in store in New Hampshire. read more John Grabowski: The Targets near me (Northern California) all have Nespresso machines. read more Ironpeddler: While they all look good, they are so problematic. Either read more