Starbucks A More Earth Friendly Cup Sleeve
So they used to double cup, then they brought out the brown cardboard sleeve, and now Starbucks has worked to get less material overall, more post-consumer content, and an overall more friendly cup sleeve. They are calling the new sleeve the EarthSleeve, and it was developed by an Illinois company, LBP Manufacturing.
Considering the millions of sleeve that are in use all across the country on a regular basis, this could make a big difference.
I really try to avoid these things- maybe my fingers are numb, but it's not that hard with a cup holder to minimize the "burn time". I tend not to use a reusable cup when out on the road, like a business trip, where it's just not as easy to deal with bringing your own. I know it's the best way to minimize the waste - sometimes it just doesn't happen. I figure if you are going to take a sleeve, something that minimizes waste is a good place to start.
More about EarthSleeve at the Starbucks Site
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Posted by Scott Martin at July 31, 2012 8:17 AM