October 1, 2012

Nespresso Hits Capsule Recycling Target

NespressoCapsules.jpg

Nespresso has hit its recycling target earlier than expected, reaching their goal of recycling 75% of the capsules it sells. The feat isn't small considering the fact that they sell millions of these things and consumers are spread out across the continent. With consumer collection points spread out over the 20 countries, they seem to have brought convenience to consumers with over 20,000 of these collection points. The plan seems to be working because even without the US participating in any form or fashion in a recycling plan, they achieved a 76+% global recycling rate in June.

"We have invested heavily to make recycling as easy as possible for our consumers to return their capsules so that the aluminum can be reused," said Guillaume Le Cunff, Nespresso's director of international marketing & sustainability.
Not recycling your Nespresso capsules? Try out the Outpresso, it ejects the coffee and makes the capsules earlier to recycle in the normal recycling stream.

Via EdieWaste

Read More in: Nespresso

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Posted by Scott Martin at October 1, 2012 6:22 AM
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