Starbucks has started their ad blitz for their new Verismo Brewer, both on TV and in print. The new Pod/Capsule driven machine offers not only coffee and espresso pods as well as milk-based pods that can help to make those Lattes that so many cafe goers want.
I saw several print ads in magazines, and the ad below on various shows. The link between the in-store experience and that at home is a big push. They did it to propel a pretty mediocre product in the Starbucks Via into a product fueled by in-store merchandising. I am pretty sure that they will do the same for Verismo, and why not?
Scott Martin: Erik, Answering a few questions: So the whirring is definitely read more Erik G.: Nice review! Just a couple of questions though. How hot read more Scott Martin: SH, Excellent question - added a section to the review read more SH: What about machine sound/vibration during the brew process? If it read more Ironpeddler: Looks like the espresso capsules are different than the current read more