October 28, 2012

Starbucks Verismo Ad

UPDATE: Posted my Full Review of the Starbucks Verismo 580 Brewer

Starbucks has started their ad blitz for their new Verismo Brewer, both on TV and in print. The new Pod/Capsule driven machine offers not only coffee and espresso pods as well as milk-based pods that can help to make those Lattes that so many cafe goers want.

I saw several print ads in magazines, and the ad below on various shows. The link between the in-store experience and that at home is a big push. They did it to propel a pretty mediocre product in the Starbucks Via into a product fueled by in-store merchandising. I am pretty sure that they will do the same for Verismo, and why not?

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Posted by Scott Martin at October 28, 2012 7:44 PM
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