Nespresso Ad with Penelope Cruz
Nespresso is doubling down in the US market, seeing that with the recession over, the economy getting better and products like Starbucks' Verismo already in market, and Green Mountain/Lavazza's Rivo espresso maker coming to market, it's time to get some market share. Nespresso USA has spent $12Million in media this year vs. just $40,000 last year according to Ad Age, the marketing trade magazine.
The new campaign features the Lattissima Plus espresso machine, with its one touch latte functionality, steaming fresh milk right into your cup then dropping a shot of espresso on top. According to Nespresso, 80% of espresso consumption is in a larger cup with milk (think Latte), opposite of Europe's habits, which tends to explain the line of espresso only machines that Nespresso has. Nespresso has been successful in Europe with campaigns featuring primarily George Clooney, but this one has John Malkovitch in it too as God. We'll see how they do here. Check it out, it's pretty good.
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Posted by Scott Martin at November 20, 2012 7:38 AM